Tuesday, 23 June 2015

Art Licensing Tip - Marketing Art With Tear Sheets

Building tear sheets (also named promo sheets or storyboards) is an fantastic way to market place your art to prospective licensees. There is no ideal or incorrect way to generate tear sheets and any art can be placed on them. Some artists place 4 to six diverse central pictures (paintings, illustrations, or photos) on a sheet. Other individuals put art and digitally developed item mockups* of a single art collection* on a sheet. Personally I feel tear sheets with one particular collection containing 1 or far more central pictures with mock-ups tends to make a statement and showcases your art. One particular eight-one particular/two by one particularone inch sheet is typically utilised however any size is okay. Putting artist make contact with data on each and every sheet is a have to. It also assists if you incorporate the quantity and name of the collection. When speaking to a manufacturer, it is less complicated to refer to the collection with a name and/or quantity than attempting to describe it.

I format my tear sheets in many unique techniques based on what manufacturer(s) I am targeting the art toward. If I am carrying out a mass mailing to various industries either by e-mail or "snail mail," I place a central image(s) to show what the original art appears like. And, I also include things like many mock-ups to show what the art appears like on solutions for various industries. Improved but, I obtain it definitely helpful to make sheets customized to individual industries and to speak to every single manufacturer separately. For instance, if I am targeting suppliers that generate paper celebration supplies, I would consist of mockups for a paper napkin, plate, cup and possibly a tablecloth. For producers that make decorative flags and mail box covers, I would consist of mockups for flags and mailboxes. For quilting fabric producers, I would put a cohesive collection of pattern swatches on the sheet.

There is no 1 way you have to format tear sheets. Get in touch with facts can be placed anyplace yet some artists choose that it is at the bottom. The art and mockup pictures can be separated by spaces and lined up or can be artistically overlapped. Some artists like to place a pattern border of art across the major of the sheet to differentiate every collection at a glance. They claim that it is much easier for manufacturer art directors when they have a slew of printed sheets and have to flip by way of them.

Just like there is no one particular way to produce and format tear sheets there is no rule on how several sheets you ought to submit to the manufacturer at one particular time. Personally I submit a single sheet when undertaking performing an initial get in touch with to a manufacturer by e mail. Then I may possibly followup by shipping challenging copies of 3 to six tear sheets of unique art collections.

* Solution mockups are examples of what the art appears like on unique item shapes. Art collections are a series of cohesive central photos and connected icons, patterns and borders.

Report Sources: Take a look at http://joanbeiriger.blogspot.com/search/label/Art%20Collections%20%2F%20Mockups to see examples of tear sheets and study articles about art collections and item mock-ups.

Artist Joan Beiriger has been licensing her art and studying the art licensing market place due to the fact the early 2000s. She continually searches for info about art licensing and shares it on her blog. Take a look at http://joanbeiriger.blogspot.com/ to discover out additional info on how to license art.

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