While letters don't command nearly the amount of influence in business marketing as they did before the advent of the computer, the letterhead design that your company uses in correspondence and billing is an important part of maintaining your branding and professionalism. Letterhead design may seem like a simple and unimportant bit of trivia to a busy business owner, but in actuality it's one of many necessary pieces in effectively marketing your company.
Your company logo and colors are part of what is called branding, which lodges your particular product in the mind of potential customers. When the public sees your logo or company colors, they should immediately associate them with the product or services you provide. By including these in your business letterhead design, you are subtly reinforcing your company's branding in the minds of existing customers and anyone who receives correspondence.
Most word processing programs on the market today can provide you with simple options for creating rudimentary business letterhead that will appear on any documents you print out. For more professional options, you can rely upon a professional graphic design company to print approved letterhead on paper in bulk orders. In this case, it's important to make sure that the paper itself is inserted into the printer correctly, of course.
When considering business letterhead design, it is important not to overwhelm your customers. Keep your logo tastefully confined to the top of the page in a relatively small format, and include your company name, address and contact information in bold, easily seen text. Additionally, it's also a good idea to list your company website on any letterhead designs, which is traditionally centered at the bottom of the page below any content.
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