Graphic Design As the Visual Equivalent of a Jigsaw Puzzle

Your job is to assemble a total image from a series of person components. No piece of the puzzle really should be isolated from the other folks. The several components really should match collectively harmoniously.

The "total image" incorporates consideration of the atmosphere in which your advertisement or publication will be distributed.

For instance, when designing a newspaper advertisement, consider how it will appear when surrounded by news things and other ads.

When arranging a newsletter or direct-mail piece, consider how it will appear when it arrives in the recipient's mailbox. When designing a magazine cover, consider how it will appear surrounded by other magazines on the newsstand. When building solution literature, think about how it will look when displayed in a brochure rack.

Inside a publication, the most vital aspect of the total image is the two-web page spread. When designing multipage publications, such as newsletter, brochures or books, operate on two-web page spreads alternatively of person pages.

If you make the error of concentrating on every single web page as even though it have been a self-contained entity, you could possibly finish up building two pages that appear superior individually, but never perform side by side.

This left-hand web page is visually eye-catching and self-contained.

This ideal-hand web page also performs properly on its personal.

Design two-pages spreads as an alternative of person pages.

When viewed side by side, nevertheless, they "fight" each and every other and present a disorganized, tough-to-read picture.

Keep in mind that readers seldom encounter person pages, but see left-and ideal-hand pages with each other.

Readers seldom encounter just one web page, but see facing pages with each other.

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